The Recipe Critic

The Recipe Critic, a top-ten food blog, needed a new website and brand to replace their outdated design and technology with a focus on improving search engine ranking.

Client
Alyssa Rivers

Services
Logo & Branding
Discovery
Design
Development

New logo for The Recipe Critic

Logo & Branding

We designed a new logomark and style guide to improve brand perception.


A logo isn’t an icon. Icons are conventional because they need to convey a literal concept. Logos serve a different purpose: they identify. Logos need to be distinctive, something that uniquely identifies a brand.

We design custom, unique logos that act as the identity of a brand—an always active symbol of the business. Consumers today primarily encounter brands in digital spaces so we optimize for digital delivery while retaining printability. Finally, we deliver brand style guides to ensure the system maintains its best form across applications. 

Desktop and mobile screenshot of a recipe on The Recipe Critic
Mobile Google logo

Mobile-first design

We designed, prototyped, and tested the site in mobile device sizes before starting any design work in desktop sizes.


Mobile isn’t just a consideration anymore; it’s the primary way people use the web today. Worldwide mobile traffic has already surpassed desktop. Google has made mobile-first indexing the default for all new domains. For many publisher sites, we’re seeing 80% of traffic coming from mobile—and when we see data like that, we go mobile-first.

With mobile-first design, we start on mobile to ensure the experience is great and from there, we use responsive design technology to expand layouts with progressive enhancement as browser sizes and capabilities increase.

Desktop and mobile screenshot of a recipe on The Recipe Critic

Category Landing Pages

We delivered the tools to build robust, attractive, SEO-optimized category archives.


Our Cultivate Pro plugin expands the default WordPress archives with block-based Category Landing Pages. Instead of a simple reverse-chronological listing of posts, Category Landing Pages use our custom-designed blocks to create visually sophisticated archives featuring a variety of post listings that highlight category and subcategory content.

Category Landing Pages provide increased SEO opportunities, additional content discoverability, and improved user experience while the continuously updated plugin ensures the site is current with our latest improvements.

Results:

#1 Food Blogger In America, increased from #7
(source: americanfoodbloggers.com)