Branding

A new logo & brand often goes hand-in-hand with a website redesign. We have four branding services, depending on your needs.

Guided Brand Colors

Price: Performed hourly, typically $250-500 total

Our designers will help you select accessible color palette based on your current logo and design guidance. This is usually the best option for bloggers who want to keep their existing logo but need to update their colors for accessibility purposes.

Logo Refinement Package

Price: $1,500

If you already have a logo you like but it needs a bit of cleanup before your redesign, this is the plan for you. We’ll redraw your logo to vectorize it, update the colors if needed, and create some additional variations of the logo. We’ll also select a complete set of brand colors that compliments your logo. This is usually the best option for bloggers who like their existing logo but need technical improvements to it.

Standard Brand Package

Price: $2,500

A quick 1-week design refresh of your brand where we’ll create a new text-based wordmark using certain conceptual aspects of your existing logo—all optimized for web use and accessibility, of course. While it won’t contain an illustrative logomark (think the Target logo, or the Nike Swoosh) it will communicate your brand name in a succinct and professional manner. You’ll receive a new logo with new brand colors in a full compliment of file formats. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for bloggers who want a refresh but don’t want to lose their valuable brand equity.

Full Brand Package

Price: $7,500

An intensive 4-week design process where we’ll create a completely new concept for your brand—all optimized for web use and accessibility, of course. You’ll receive an all-new logo in multiple orientations, new supporting graphical elements, all-new brand colors, and a shareable brand guidelines booklet (PDF) along with your logo in a full compliment of file formats. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for bloggers looking for a complete, comprehensive rebrand.

Of course if you’re happy with your current logo, we’re more than happy to keep it! Many successful bloggers, especially those with a rich site history, don’t want or need to change their logo. We absolutely do not require you to rebrand your site for a new theme.

We also don’t require you work with us for a new logo or rebrand. We’ll happily work with whomever you choose and can provide guidance to make sure they create something that works well with your new theme. Heck, we’ll even recommend some logo designers for you if you’d like!

If you are keeping your logo or working with an outside firm for a rebrand, please use our Brand Colors Selector tool to share your desired brand colors with us.