About Us

Bill Erickson and Duane Smith began working together nearly a decade ago designing and developing WordPress websites. After years spent working with other designers and developers, we instantly discovered a shared passion for doing things the right way.

As staunch advocates of website best practices, we continuously optimized how we design and develop websites, eventually crafting an integrated co-creative process that treats performance, accessibility, coding standards, and technical SEO as essential design features. We intentionally design beautiful WordPress websites, but we unintentionally found perfect alignment between the way we build sites and the way Google wants sites to be built.

That’s when we discovered bloggers.

Publishing is an ultra-competitive industry that relies heavily on search traffic. With Google PageSpeed and Core Web Vitals being major ranking factors, bloggers need high-performance websites.

Our professional experience doing things the right way for Fortune 500 companies like Accenture, MoneyGram, and Cox Communications as well as higher education institutions like University of Cambridge, the University of Texas, and Texas A&M meant we already knew exactly how to deliver beautiful, fast WordPress websites before ever working with bloggers. As it turns out, we enjoy working with bloggers and are happiest when we’re able to use our institutional knowledge to serve them.

Today, our team focuses on solving the unique needs of ad-supported web publishers with millions of monthly visitors. And just like nearly a decade ago, we still do things the right way.

Our Team

Duane Smith

Co-Founder / Designer

Bill Erickson

Co-Founder / Developer

Richard Buff



Our team members have worked with many clients over the years. Below is a partial list of past clients we’ve previously served. Most are still current clients. Some have changed agencies. A few have changed ownership through mergers and acquisitions. Inclusion on this list is for identification purposes only and does not necessarily suggest any endorsement. If you have any concerns, feel free to reach out to any of our past clients and ask how their experience was working with us.

A Couple Cooks
Add a Pinch
Barefeet in the Kitchen
Cake by Courtney
Chocolate Covered Katie
Cookie + Kate
Crazy for Crust
Culinary Hill
Dating Divas
Dinner Then Dessert
DIY Natural
Eating on a Dime
Feel Good Foodie
Grown and Flown
Half Baked Harvest
Her Packing List
Jessica Gavin
Just a Taste
Katie Workman, The Mom 100
Kitchen Magpie
Lil Luna
Lillie Eats & Tells
Minimalist Baker
Mint Arrow
My Heart Beets
Pinch of Yum
Plain Chicken
Practically Functional
Shugary Sweets
Simply Recipes
Skinny Ms
Spaceships & Laser Beams
Spend with Pennies
Taste by Trish
Tastes Better From Scratch
Tastes of Lizzy T
The Recipe Critic
The Recipe Rebel
Two Peas and Their Pod
Veg Recipes of India
Well Plated
WP Recipe Maker
Wyse Guide
Yellow Bliss Road
Zestful Kitchen

Bellaire Probate
Bergamo Montessori Schools
Best Life Rates
Best Wallet Hacks
Boutique Japan
Brentwood Associates
Calc Workshop
Cash Money Life
Connatser Family Law
Cox Communications
Dog Food Advisor
Dr Jockers
Drew Ramsey
duPont Registry
Electric Scooter Guide
Gentlemans Gazette
Kerouac Project
Larry Ludwig
Museum of Modern Art (MoMA)
My Counselor Online
Nice Kicks
North American Thrombosis Forum
Old Dominion University
Pritzker Hageman
ROCO – River Oaks Chamber Orchestra
SolutionsIQ | Accenture
State Bar of Texas, Family Law Section
Study Finds
Texas A&M University
The Sundheim Group
The University of Cambridge
The University of Texas at Austin
Trauma Therapist Network