We create fast, beautiful websites
for bloggers.

Competing for organic traffic is hard.

Publishing a high-traffic, ad-supported blog has unique challenges. Of course your site should be beautiful and fast, but it should also be designed mobile-first, follow SEO guidelines, pass accessibility compliance, fully utilize the WordPress block editor, and be remarkably easy to manage.

Choosing the wrong technology partner can make or break your business (and your sanity).

You need a trustworthy partner; consider who our team has been trusted by…

…plus about a hundred more food blogs, lifestyle blogs, travel blogs, craft blogs, beauty and fashion blogs, personal finance blogs, law blogs, health blogs, and tech blogs.

If you publish content on the web, you can trust us to help you grow and thrive.

How CultivateWP can help.

We have three approaches for designing and building your custom WordPress theme.

Go, Pro, and VIP all result in a beautiful theme that’s custom-made for you. All three have the same features & functionality, the same project scope, and offer the same technical solution.

The difference is how much customization you want.


1 week / $5k


Pick one of our 12 pre-built themes—we then style the theme with your fonts, colors, & logos


4 weeks / $16k

Rapid-delivery custom

Pick from 175+ site elements—we style each element with your fonts, colors, & logos


12+ weeks / $45k

Traditional custom

Start with Pro—we then customize each element with a completely unique design.

Please watch this video to learn more:

Don’t take our word for it.

Speak with some of our clients. They have firsthand experiences and opinions. Trust their honest feedback to see why we’re the reliable choice.

Beth from Budget Bytes

“CultivateWP somehow managed to take the chaos of my vision and turn it into a highly polished, super user-friendly, SEO-driven design that I couldn’t be happier with. Their designs go way beyond just looks, so it’s awesome knowing that all the bases are covered. Plus, the fact that the CultivateWP team is always there, ready to help and cater to our needs in this constantly changing industry, is priceless.”

Beth Moncel, Budget Bytes
Erin from Meaningful Eats

“From the day my new theme launched, I have noticed nothing but positive changes. In addition to an all-around better user experience, I’ve noticed higher RPMs and increased email signups. I also love the functionality I have on the backend with the Cultivate Pro blocks that allow me to display my most relevant and helpful content. I couldn’t be more pleased!”

Erin Collins, Meaningful Eats
Rachel from The Stay At Home Chef

“Cultivate Pro is solid, easy, and high quality. I think that it’s a huge benefit to any food blogger wanting to bridge the gap between mass-market themes and expensive custom themes.”

Rachel Farnsworth, The Stay at Home Chef
Karen from The Food Charlatan

“I’m so happy with my blog redesign! Not only am I incredibly impressed with the sleek look and feel of my new site, the functionality is what gets me. It’s so easy to create new posts, it’s so easy to organize my content, and it’s a lot easier for my readers to find what they need.“

Karen Gifford, The Food Charlatan
Olena from iFood Real

“I truly enjoyed working with Bill and Duane. It was done so quickly and on time! All my wishes came true as we worked together and any questions answered within a matter of hours. Amazing customer service and I love my new pink website so much and get lots of compliments on it! Not to mention it’s a true pleasure to work with nice people.”

Olena Osipov, iFood Real
Maegan from The Baker Mama

“We have had a wonderful experience working with CultivateWP! Bill and Duane are communicative, responsive, and solution-oriented. Not only is our new site beautiful, but it functions very well and we’ve seen strong improvements in terms of the site’s backend health. We’re very pleased we chose CultivateWP for our website redesign and would happily work with them again on future projects!”

Maegan Brown, The Baker Mama
Holly from Spend with Pennies

“I knew what to expect every step of the way, deadlines were always met, and the project launched on time. I have received nothing but praise from my readers for a site that is easy to use, easy to navigate and most of all, it’s fast!”

Holly Nilsson, Spend with Pennies

All our themes are:

Mobile First

Designed how your audience sees it.

Our mobile-first design ensures your site looks great and functions seamlessly on any device, putting the needs of your mobile users first.


Universally accessible, regardless of abilities.

We bake in accessibility from day one and test through design and development so your site is inclusive to all users.


Created following SEO expert guidance.

We work closely with industry SEO experts, integrating their guidance into every design and development decision we make.


Fully tokenized from design to code.

Our design and development process is interlinked through a fully tokenized design+code system utilizing theme.json in WordPress.


Thoroughly utilizing the WordPress block editor.

We fully utilize the block editor with a backend editing experience that matches the frontend on posts, pages, categories, after-post, and sidebars.

Coding Standards

Built the right way with WordPress standards.

We’re all about doing things the WordPress way, follow coding standards, and keep up-to-date with the latest features.


Designed & developed to be uncommonly fast.

Instead of starting with design and then trying to optimize for speed, we begin with smart design choices that can be built to be fast from the start.

Core Web Vitals

Able to pass Core Web Vitals with flying colors.

Core web vitals play a crucial role in determining your website's ranking, so we make sure your site is designed and developed to ace every metric.

Frequently Asked Questions

What’s the difference between Go, Pro, and VIP?

All three of our theme services have the same features & functionality, the same project scope, and offer the same technical solution. The difference between them is how much time is necessary to achieve your visual design goals.

Cultivate VIP is our traditional theme service (12-16 weeks). It’s the best choice when your brand is so unique it needs to shine through every element of the site. Cultivate VIP powers 25% of the top 100 food blogs on the web.

Cultivate Pro is our rapid theme service (4-6 weeks). Rather than starting from a blank page, we start with good choices based on our years of experience. We work with you to select the styles, elements, and blocks to make it your own, then build a custom theme based on your selections. We believe Cultivate Pro is the best fit for 95% of food bloggers who want a custom theme.

Cultivate Go is our semi-custom theme service (1 week). We guide you through a variety of theme options, then customize it with your logo, brand colors, typography, and content to make it your own. We believe Cultivate Go is the best low-cost option available that doesn’t compromise on technology.

How much do you charge, and what’s your waitlist?

Our theme services are available at three different price points, all of which have the same great features & functionality, the same project scope, and offer the same technical solution.

Cultivate VIP costs $45,000. Our VIP waitlist is typically around 6 months, and once the project is started it usually takes 12–16 weeks to complete.

Cultivate Pro costs $16,000. Our Pro waitlist is typically around 2 months, and once the project is started it usually takes 4–6 weeks to complete.

Cultivate Go costs $5,000. There’s typically a 1-3 week waitlist, and once the project is started it usually takes 1 week to complete.

What are your branding services?

A new logo & brand often goes hand-in-hand with a website redesign. We have three branding services, depending on your needs.

Logo Refinement ($1,000) If you already have a logo you generally like but it needs a bit of cleanup before your site redesign, this is the plan for you. We’ll redraw your logo to vectorize it and then create 4 or 5 additional variations of the logo for you to choose from. We’ll also create a Style Guide with a complete set of brand colors and typography that compliments your logo. This is usually the best option for bloggers who like their existing logo but need technical improvements to it.

Standard Brand Package ($4,000) A 1-week redesign of your logo where we’ll create 3 new text-based wordmarks for you to choose from, optimized for web use and accessibility of course. While it won’t contain an illustrative logomark (think the Target logo, or the Nike Swoosh) it will communicate your brand name in a succinct and professional manner. You’ll receive a new logo in a full complement of file formats plus we’ll create a Style Guide with a complete set of brand colors and typography that compliments your logo. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for bloggers who want a refresh but don’t want to lose their valuable brand equity.

Full Brand Package ($10,000) An intensive month-long design process where we’ll create a completely new illustrative concept for your brand—optimized for web use and accessibility, of course. You’ll receive an all-new logo in multiple orientations, new supporting graphical elements, a Style Guide with a complete set of brand colors and typography that compliments your logo, and a shareable brand guidelines booklet (PDF) along with your logo in a full compliment of file formats. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for bloggers looking for a complete, comprehensive rebrand.

Of course if you’re happy with your current logo, we’re more than happy to keep it! Many successful bloggers, especially those with a rich site history, don’t want or need to change their logo. We absolutely do not require you to rebrand your site for a new theme. We also don’t require you work with us for a new logo or rebrand. We’ll happily work with whomever you choose and can provide guidance to make sure they create something that works well with your new theme. Heck, we’ll even recommend some logo designers for you if you’d like!

How does your ongoing support work?

We have two ways we support your site: Cultivate Care, and Standard Support.

Cultivate Care is a proactive approach to improving your theme.
As SEO guidance changes, new blocks become popular, and the WordPress block editor evolves, we are constantly updating and improving our core starter themes. With every major WordPress release (typically 2–3 times per year), we’ll compile a list of all recommended improvements with à la carte pricing. You can select just the features you want, knowing exactly what they’ll cost, and we’ll implement those updates on your site.

Standard Support
In addition to ongoing Cultivate Care proactive improvements, you may occasionally need new creative work—a new block or feature, modifying or redesigning an existing block or element, changing colors/fonts/spacing, etc. When you need new creative work, just ask and we’ll add you to our support queue. We typically take anywhere from a few days to couple of weeks to perform the work, depending on complexity and scheduling.

We encourage all clients to have a technical support partner like NerdPress , iMark Interactive, or SiteCare. You will continue to use them for your regular tech support, so always go to them first; they will escalate theme-related issues to us if needed.

What makes you different from other theme builders?

Every designer & developer serving the high-traffic, ad-supported blogging space should deliver beautiful, fast, accessible, mobile-first WordPress themes using the block editor. Those are the table stakes!

What makes us different is our technology implementation.

First, our designers and developers work hand-in-hand through a fully tokenized design system. We use shared JSON code in both design and development that matches 1:1 with the new WordPress theme.json configuration file. Unlike a simple UI kit, every element and component in our design system has a corresponding code snippet. Our designers understand how development works because they use the exact same tools and functionality as our developers! That means they create speed-optimized designs that help our developers build themes that pass Core Web Vitals with flying colors.

Second, our Cultivate Category Pages feature is the gold standard when it comes to adding curated content to WordPress categories. Some other theme builders have pieced together similar functionality but they’re rarely as well built or as easy to manage. Our Cultivate Category Page implementation does it the up-to-date WordPress way, meaning you won’t have duplicate content that disrupts SEO, and you won’t have to use out-of-date technology like widgets.

Third and most importantly, we fully utilize the block editor. That means the back end editor matches the front end—line for line, image for image, font for font—so what you see truly is what you get. That also means we bring the block editor to just about every manageable part of your site. With a CultivateWP theme you’ll not only edit your posts and pages with the block editor, you’ll also manage your home page, Cultivate Category pages, sidebars, after-post comments area, above-footer area, and even more.

We’re able to do all of this because we do things the WordPress way. No tricks, hacks, or shortcuts.

Where can I see examples of your past work?

We’ve launched hundreds of WordPress websites. You can see some of our favorites showcased in our portfolio.