Cultivate VIP

Both Cultivate VIP and Cultivate Pro are fully custom themes—the difference is in the design.

With Cultivate Pro ($16k) we design a custom theme just for you starting from 175+ pre-built design patterns. You’ll have all of the common features & functionality bloggers need but with a design that’s uniquely your own.

With Cultivate VIP ($45k) we start with the same proven elements in Cultivate Pro to ensure you have all of the common features & functionality bloggers need—but from there, we break out of the box and completely customize the design of anything and everything

Cultivate VIP costs $45,000. Our VIP waitlist is typically around 4 months, and once the project is started it usually takes 12–16 weeks to complete.

If you’re not sure that you need Cultivate VIP over Pro, simply schedule your website redesign project as Cultivate Pro. If once you see the design you feel it really needs to be taken to the next level, or you want to break out of the box design-wise, you can upgrade to VIP for the cost difference.

A new logo & brand often goes hand-in-hand with a website redesign. We have three branding services, depending on your needs.

• Logo Refinement ($1,000) If you already have a logo you generally like but it needs a bit of cleanup before your site redesign, this is the plan for you. We’ll redraw your logo to vectorize it and then create 4 or 5 additional variations of the logo for you to choose from. We’ll also create a Style Guide with a complete set of brand colors and typography that compliments your logo. This is usually the best option for bloggers who like their existing logo but need technical improvements to it.

• Standard Brand Package ($4,000) A 1-week redesign of your logo where we’ll create 3 new text-based wordmarks for you to choose from, optimized for web use and accessibility of course. While it won’t contain an illustrative logomark (think the Target logo, or the Nike Swoosh) it will communicate your brand name in a succinct and professional manner. You’ll receive a new logo in a full complement of file formats plus we’ll create a Style Guide with a complete set of brand colors and typography that compliments your logo. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for bloggers who want a refresh but don’t want to lose their valuable brand equity.

• Full Brand Package ($10,000) An intensive month-long design process where we’ll create a completely new illustrative concept for your brand—optimized for web use and accessibility, of course. You’ll receive an all-new logo in multiple orientations, new supporting graphical elements, a Style Guide with a complete set of brand colors and typography that compliments your logo, and a shareable brand guidelines booklet (PDF) along with your logo in a full compliment of file formats. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for bloggers looking for a complete, comprehensive rebrand.

Of course if you’re happy with your current logo, we’re more than happy to keep it! Many successful bloggers, especially those with a rich site history, don’t want or need to change their logo. We absolutely do not require you to rebrand your site for a new theme. We also don’t require you work with us for a new logo or rebrand. We’ll happily work with whomever you choose and can provide guidance to make sure they create something that works well with your new theme. Heck, we’ll even recommend some logo designers for you if you’d like!

We have two ways we support your site: Cultivate Care, and Standard Support.

Cultivate Care is a proactive approach to improving your theme.
As SEO guidance changes, new blocks become popular, and the WordPress block editor evolves, we are constantly updating and improving our core starter themes. With every major WordPress release (typically 2–3 times per year), we’ll compile a list of all recommended improvements with à la carte pricing. You can select just the features you want, knowing exactly what they’ll cost, and we’ll implement those updates on your site.

Standard Support
In addition to ongoing Cultivate Care proactive improvements, you may occasionally need new creative work—a new block or feature, modifying or redesigning an existing block or element, changing colors/fonts/spacing, etc. When you need new creative work, just ask and we’ll add you to our support queue. We typically take anywhere from a few days to couple of weeks to perform the work, depending on complexity and scheduling.

We encourage all clients to have a technical support partner like NerdPress , iMark Interactive, or SiteCare. You will continue to use them for your regular tech support, so always go to them first; they will escalate theme-related issues to us if needed.

Every designer & developer serving the high-traffic, ad-supported blogging space should deliver beautiful, fast, accessible, mobile-first WordPress themes using the block editor. Those are the table stakes!

What makes us different is our technology implementation.

First, our designers and developers work hand-in-hand through a fully tokenized design system. We use shared JSON code in both design and development that matches 1:1 with the new WordPress theme.json configuration file. Unlike a simple UI kit, every element and component in our design system has a corresponding code snippet. Our designers understand how development works because they use the exact same tools and functionality as our developers! That means they create speed-optimized designs that help our developers build themes that pass Core Web Vitals with flying colors.

Second, our Cultivate Category Pages feature is the gold standard when it comes to adding curated content to WordPress categories. Some other theme builders have pieced together similar functionality but they’re rarely coded well. Our Cultivate Category Page implementation does it the up-to-date WordPress way, meaning you won’t have duplicate content that disrupts SEO, and you won’t have to use out-of-date technology like widgets.

Third, and most importantly, we fully utilize the block editor. That means the back end editor matches the front end—line for line, image for image, font for font—so what you see truly is what you get. That also means we bring the block editor to just about every manageable part of your site. With a CultivateWP theme you’ll not only edit your posts and pages with the block editor, you’ll also manage your home page, Cultivate Category pages, sidebars, after-post comments area, above-footer area, and even more.

We’re able to do all of this because we do things the WordPress way. No tricks, hacks, or shortcuts.

We’ve launched hundreds of WordPress websites. You can see some of our favorites showcased in our portfolio.

Yes! We can do our Cultivate Go service ($5,000) but using your own custom VIP theme. For each additional site we’ll create a mockup of your theme with unique colors, logos, and typography. Once the design is approved, we’ll build the new theme and schedule it like a normal Go project. On your scheduled launch date, you’ll implement a content freeze, we’ll copy the live site to staging, add the new theme and key plugins, and set up all the key pages. You can then review staging, make minor content changes, and once approved we’ll push it live.