Cultivate VIP

Our uncompromising custom WordPress theme service.

The ultimate no-compromise custom theme.

If you want the ultimate custom WordPress theme, Cultivate VIP is the ideal choice. It’s the epitome of bespoke design for bloggers with millions of page views who are ready to invest in a high-performance theme created exclusively for them.

Need proof? Cultivate VIP powers 25% of the top 100 food blogs on the web.

All our theme services have the same project scope and provide the same technical solution, but with Cultivate VIP we dedicate twice as much development time and four times as much design time to make sure you get exactly what you want, exactly how you want it.

With Cultivate VIP, we start with the same proven elements built around SEO-guidance in Cultivate Pro to ensure you have all our great features and functionality. From there, we break out of the box and completely customize anything and everything. The design possibilities are endless.

Cultivate VIP: the ultimate custom theme.

What makes Cultivate VIP different?

Custom Everything

If you can dream it, we can design it.

Cultivate VIP provides the ultimate level of customization. You’ll get a website that not only looks stunning but also aligns perfectly with your brand’s values. Cultivate VIP is the best choice when your brand is so unique it needs to shine through every element of the site.

We take the time to do things right.

All CultivateWP themes offer the exact same technical solution, but with Cultivate VIP we spend far more time crafting a unique visual solution made just for you. On average, we spend 4x the time on design alone as compared to Cultivate Pro.

We’ve also decoupled our design and development schedule, so it’s no problem if you need even more time to review and perfect the design.

Our best technology

Our best technology

All CultivateWP themes are fast, secure, easy to use, feature-rich, and well-coded. We absolutely refuse to compromise on the quality of our technology.

The biggest difference with Cultivate VIP is the time spent customizing the visual design. Cultivate VIP is the ultimate package, providing our most custom design and uncompromising technology.

Curious what Cultivate VIP is like?

Don’t take our word for it. Listen to your industry peers. They have firsthand experiences and opinions. Trust their honest feedback to see why we’re the reliable choice.

Beth from Budget Bytes

“CultivateWP somehow managed to take the chaos of my vision and turn it into a highly polished, super user-friendly, SEO-driven design that I couldn’t be happier with. Their designs go way beyond just looks, so it’s awesome knowing that all the bases are covered. Plus, the fact that the CultivateWP team is always there, ready to help and cater to our needs in this constantly changing industry, is priceless.”

Beth Moncel, Budget Bytes
Holly from Spend with Pennies

“I knew what to expect every step of the way, deadlines were always met, and the project launched on time. I have received nothing but praise from my readers for a site that is easy to use, easy to navigate and most of all, it’s fast!”

Holly Nilsson, Spend with Pennies

“CultivateWP was super accommodating to my ideas. But they also providing thoughtful feedback and alternative ideas so that we arrived at an even better solution in the end. I appreciated having a true partner in the process that respected me as the business owner but also believed in and looked out for my brand. Every ounce of work was done in a timely manner and with the upmost professionalism.”

Stephanie Keeping, Spaceships & Laser Beams

The CultivateWP team is professional, prompt in communication, and handled all of our feedback well. I appreciate that they took action on what we proposed and, where our suggestions did not meet best practices, let us know that so we could adjust accordingly.

Erin Clarke, Well Plated

“Bill and his team did an amazing job on the re-design of my site. They are experts in the industry and were able to create exactly what I had envisioned. I’d recommend them to anyone who is looking to have a professional site build!”

Kristyn Merkley, Lil Luna

All CultivateWP themes including Cultivate VIP are:

Mobile First

Designed how your audience sees it.


Universally accessible, regardless of abilities.


Created following SEO expert guidance.


Fully tokenized from design to code.


Thoroughly utilizing the WordPress block editor.

Coding Standards

Built the right way with WordPress standards.


Designed & developed to be uncommonly fast.

Core Web Vitals

Able to pass Core Web Vitals with flying colors.

Included with Cultivate VIP:

Cultivate Category Pages

Cultivate Category Pages enables you to turn normal category pages into content-rich curated landing pages that not only rank better in search engines but are also more helpful for your visitors.

Frequently Asked Questions

How does Cultivate VIP compare to Cultivate Pro?

Both Cultivate VIP and Cultivate Pro are fully custom themes—the difference is in the design.

With Cultivate Pro ($16k) we design a custom theme just for you starting from 175+ pre-built design patterns. You’ll have all of the common features & functionality bloggers need but with a design that’s uniquely your own.

With Cultivate VIP ($45k) we start with the same proven elements in Cultivate Pro to ensure you have all of the common features & functionality bloggers need—but from there, we break out of the box and completely customize the design of anything and everything

How much is Cultivate VIP, and what’s your waitlist?

Cultivate VIP costs $45,000. Our VIP waitlist is typically around 4 months, and once the project is started it usually takes 12–16 weeks to complete.

If you’re not sure that you need Cultivate VIP over Pro, simply schedule your website redesign project as Cultivate Pro. If once you see the design you feel it really needs to be taken to the next level, or you want to break out of the box design-wise, you can upgrade to VIP for the cost difference.

Do you offer branding services, too?

A new logo & brand often goes hand-in-hand with a website redesign. We have three branding services, depending on your needs.

Logo Refinement ($1,000) If you already have a logo you generally like but it needs a bit of cleanup before your site redesign, this is the plan for you. We’ll redraw your logo to vectorize it and then create 4 or 5 additional variations of the logo for you to choose from. We’ll also create a Style Guide with a complete set of brand colors and typography that compliments your logo. This is usually the best option for bloggers who like their existing logo but need technical improvements to it.

Standard Brand Package ($4,000) A 1-week redesign of your logo where we’ll create 3 new text-based wordmarks for you to choose from, optimized for web use and accessibility of course. While it won’t contain an illustrative logomark (think the Target logo, or the Nike Swoosh) it will communicate your brand name in a succinct and professional manner. You’ll receive a new logo in a full complement of file formats plus we’ll create a Style Guide with a complete set of brand colors and typography that compliments your logo. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for bloggers who want a refresh but don’t want to lose their valuable brand equity.

Full Brand Package ($10,000) An intensive month-long design process where we’ll create a completely new illustrative concept for your brand—optimized for web use and accessibility, of course. You’ll receive an all-new logo in multiple orientations, new supporting graphical elements, a Style Guide with a complete set of brand colors and typography that compliments your logo, and a shareable brand guidelines booklet (PDF) along with your logo in a full compliment of file formats. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for bloggers looking for a complete, comprehensive rebrand.

Of course if you’re happy with your current logo, we’re more than happy to keep it! Many successful bloggers, especially those with a rich site history, don’t want or need to change their logo. We absolutely do not require you to rebrand your site for a new theme. We also don’t require you work with us for a new logo or rebrand. We’ll happily work with whomever you choose and can provide guidance to make sure they create something that works well with your new theme. Heck, we’ll even recommend some logo designers for you if you’d like!

How does ongoing support work?

We have two ways we support your site: Cultivate Care, and Standard Support.

Cultivate Care is a proactive approach to improving your theme.
As SEO guidance changes, new blocks become popular, and the WordPress block editor evolves, we are constantly updating and improving our core starter themes. With every major WordPress release (typically 2–3 times per year), we’ll compile a list of all recommended improvements with à la carte pricing. You can select just the features you want, knowing exactly what they’ll cost, and we’ll implement those updates on your site.

Standard Support
In addition to ongoing Cultivate Care proactive improvements, you may occasionally need new creative work—a new block or feature, modifying or redesigning an existing block or element, changing colors/fonts/spacing, etc. When you need new creative work, just ask and we’ll add you to our support queue. We typically take anywhere from a few days to couple of weeks to perform the work, depending on complexity and scheduling.

We encourage all clients to have a technical support partner like NerdPress , iMark Interactive, or SiteCare. You will continue to use them for your regular tech support, so always go to them first; they will escalate theme-related issues to us if needed.

What makes you different from other theme builders?

Every designer & developer serving the high-traffic, ad-supported blogging space should deliver beautiful, fast, accessible, mobile-first WordPress themes using the block editor. Those are the table stakes!

What makes us different is our technology implementation.

First, our designers and developers work hand-in-hand through a fully tokenized design system. We use shared JSON code in both design and development that matches 1:1 with the new WordPress theme.json configuration file. Unlike a simple UI kit, every element and component in our design system has a corresponding code snippet. Our designers understand how development works because they use the exact same tools and functionality as our developers! That means they create speed-optimized designs that help our developers build themes that pass Core Web Vitals with flying colors.

Second, our Cultivate Category Pages feature is the gold standard when it comes to adding curated content to WordPress categories. Some other theme builders have pieced together similar functionality but they’re rarely coded well. Our Cultivate Category Page implementation does it the up-to-date WordPress way, meaning you won’t have duplicate content that disrupts SEO, and you won’t have to use out-of-date technology like widgets.

Third, and most importantly, we fully utilize the block editor. That means the back end editor matches the front end—line for line, image for image, font for font—so what you see truly is what you get. That also means we bring the block editor to just about every manageable part of your site. With a CultivateWP theme you’ll not only edit your posts and pages with the block editor, you’ll also manage your home page, Cultivate Category pages, sidebars, after-post comments area, above-footer area, and even more.

We’re able to do all of this because we do things the WordPress way. No tricks, hacks, or shortcuts.

Where can I see examples of your past work?

We’ve launched hundreds of WordPress websites. You can see some of our favorites showcased in our portfolio.

Can you restyle my VIP theme and deploy it to another website?

Yes! We can do our Cultivate Go service ($5,000) but using your own custom VIP theme. For each additional site we’ll create a mockup of your theme with unique colors, logos, and typography. Once the design is approved, we’ll build the new theme and schedule it like a normal Go project. On your scheduled launch date, you’ll implement a content freeze, we’ll copy the live site to staging, add the new theme and key plugins, and set up all the key pages. You can then review staging, make minor content changes, and once approved we’ll push it live.

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