Cultivate Pro

A better way to design & develop custom WordPress themes.

Custom themes don’t need to be inaccessible.

Traditional custom themes usually cost $35,000 to $55,000 because it takes 3 or 4 months working with a designer and developer to create every aspect of your website from scratch. After building more than 100 custom VIP themes for bloggers, we knew there had to be a better way.

Cultivate Pro: the better way to make a custom theme.

All bloggers have unique visual presentation needs but most usually require the same common features and functionality. With Cultivate Pro, we created an entirely new design process with all the common features and functionality bloggers need built-in. Instead of starting from scratch, we start with over 175 pre-built design patterns, guide you through selecting the ones that work for you, style them just for you, and then build a custom theme based on your selections and styles.

Starting from proven elements built around SEO-guidance dramatically speeds up the process and lowers the cost significantly. You can now get a fully-custom theme with all our awesome features and no technology compromises for just $16,000. That’s one-third what our traditional custom themes cost on average!

What makes Cultivate Pro different?

A Better Process

A custom theme
made just for you.

Cultivate Pro isn’t a pre-built theme. We design and develop a custom theme made just for you, but rather than starting from a blank page, we start with good choices based on our years of experience creating successful food blogs.

We work with you to select the styles, elements, and blocks to make it your own, then build a custom theme based on your selections.

Faster Delivery

Delivered 3 times faster than ever.

Our traditional custom themes take 12—16 weeks to design and develop. In contrast, our Cultivate Pro rapid design & development process allows us to create a fully custom theme in as little as 4 weeks.

We spent over a year (and thousands of hours) developing this entirely new design+code toolset. Quite literally, there’s nothing else like Cultivate Pro.

More Affordable

One-third our traditional cost

Our traditional custom themes power over 25 of the top 100 food blogs. We’ve launched a ton of food blogger sites, but they were mostly for the biggest sites with millions of page views.

With our new 3x faster process, Cultivate Pro is just one-third of our traditional fees. That means we can help even more publishers grow and thrive.

Best Technology

Our best technology

When creating Cultivate Pro, our guiding principle was that it needed to deliver a technical solution every bit as good as our traditional custom themes. We absolutely refuse to compromise on the quality of our technology.

That means Cultivate Pro themes are just as fast, secure, easy to use, feature-rich, and well-coded as our traditional Cultivate VIP themes—but at a third the cost and delivered three times as fast.

Curious what Cultivate Pro is like?

Speak with some of our clients. They have firsthand experiences and opinions. Trust their honest feedback to see why we’re the reliable choice.

Erin from Meaningful Eats

“From the day my new theme launched, I have noticed nothing but positive changes. In addition to an all-around better user experience, I’ve noticed higher RPMs and increased email signups. I also love the functionality I have on the backend with the Cultivate Pro blocks that allow me to display my most relevant and helpful content. I couldn’t be more pleased!”

Erin Collins, Meaningful Eats
Rachel from The Stay At Home Chef

“Cultivate Pro is solid, easy, and high quality. I think that it’s a huge benefit to any food blogger wanting to bridge the gap between mass-market themes and expensive custom themes.”

Rachel Farnsworth, The Stay at Home Chef
Karen from The Food Charlatan

“I’m so happy with my blog redesign! Not only am I incredibly impressed with the sleek look and feel of my new site, the functionality is what gets me. It’s so easy to create new posts, it’s so easy to organize my content, and it’s a lot easier for my readers to find what they need.“

Karen Gifford, The Food Charlatan
Olena from iFood Real

“I truly enjoyed working with Bill and Duane. It was done so quickly and on time! All my wishes came true as we worked together and any questions answered within a matter of hours. Amazing customer service and I love my new pink website so much and get lots of compliments on it! Not to mention it’s a true pleasure to work with nice people.”

Olena Osipov, iFood Real
Maegan from The Baker Mama

“We have had a wonderful experience working with CultivateWP! Bill and Duane are communicative, responsive, and solution-oriented. Not only is our new site beautiful, but it functions very well and we’ve seen strong improvements in terms of the site’s backend health. We’re very pleased we chose CultivateWP for our website redesign and would happily work with them again on future projects!”

Maegan Brown, The Baker Mama

All CultivateWP themes including Cultivate Pro are:

Mobile First

Designed how your audience sees it.


Universally accessible, regardless of abilities.


Created following SEO expert guidance.


Fully tokenized from design to code.


Thoroughly utilizing the WordPress block editor.

Coding Standards

Built the right way with WordPress standards.


Designed & developed to be uncommonly fast.

Core Web Vitals

Able to pass Core Web Vitals with flying colors.

Included with Cultivate Pro:

Cultivate Category Pages

Cultivate Category Pages enables you to turn normal category pages into content-rich curated landing pages that not only rank better in search engines but are also more helpful for your visitors.

Frequently Asked Questions

How does Cultivate Pro compare to Cultivate Go?

Cultivate Pro is a fully custom theme while Cultivate Go is a semi-custom theme—the difference is in the design.

With Cultivate Pro ($16k) we design a custom theme just for you starting from 175+ pre-built design patterns. You’ll have all of the common features & functionality bloggers need but with a design that’s uniquely your own.

With Cultivate Go ($5k) we start from an already built Pro theme and customize the logo, colors, fonts, and more—then begin the white glove site launch process. You’ll have all of the common features & functionality all bloggers need but with a pre-built design that’s branded for you.

How does Cultivate Pro compare to Cultivate VIP?

Both Cultivate Pro and Cultivate VIP are fully custom themes—the difference is in the design.

With Cultivate Pro ($16k) we design a custom theme just for you starting from 175+ pre-built design patterns. You’ll have all of the common features & functionality bloggers need but with a design that’s uniquely your own.

With Cultivate VIP ($45k) we start with the same proven elements in Cultivate Pro to ensure you have all of the common features & functionality bloggers need—but from there, we break out of the box and completely customize the design of anything and everything.

How much is Cultivate Pro, and what’s your waitlist?

Cultivate Pro starts at $16k, with most themes coming in around $17k. Our Pro waitlist is typically around 2 months, and once the project is started it usually takes 4–6 weeks to complete.

In comparison, Cultivate VIP starts at $45k, with most themes coming in around $48k. The scope of work, features & functionality, technical solution, white glove site launch, and post launch support are identical between Pro and VIP.

Do you offer branding services, too?

A new logo & brand often goes hand-in-hand with a website redesign. We have three branding services, depending on your needs.

Full Brand Package ($7,500) An intensive 4-week design process where we’ll create a completely new concept for your brand—all optimized for web use and accessibility, of course. You’ll receive an all-new logo in multiple orientations, new supporting graphical elements, all-new brand colors, and a shareable brand guidelines booklet (PDF) along with your logo in a full compliment of file formats. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for bloggers looking for a complete, comprehensive rebrand.

Standard Brand Package ($2,500) A quick 1-week design refresh of your brand where we’ll create a new text-based wordmark using certain conceptual aspects of your existing logo—all optimized for web use and accessibility, of course. While it won’t contain an illustrative logomark (think the Target logo, or the Nike Swoosh) it will communicate your brand name in a succinct and professional manner. You’ll receive a new logo with new brand colors in a full compliment of file formats. Includes two rounds of logo revisions which is usually plenty, but you can add on additional rounds (hourly) if you’d like. This is usually the best option for successful bloggers who want a refresh but don’t want to lose their valuable brand equity.

Guided Brand Colors (performed hourly, typically $250–$500 total) Our designers will help you select accessible color palette based on your current logo and design guidance. This is usually the best option for bloggers who want to keep their existing logo but need to update their colors for accessibility purposes.

Of course if you’re happy with your current logo, we’re more than happy to keep it! Many successful bloggers, especially those with a rich site history, don’t want or need to change their logo. We absolutely do not require you to rebrand your site for a new theme. We also don’t require you work with us for a new logo or rebrand. We’ll happily work with whomever you choose and can provide guidance to make sure they create something that works well with your new theme. Heck, we’ll even recommend some logo designers for you

How does your ongoing support work?

Every website we launch includes CultivateWP Standard Support, which is very straightforward. Need something? Maybe a new block, or perhaps style revisions? Any kind of creative work? Just email us! We only charge for actual time spent performing design/development work—that means no ongoing monthly retainers, and no invoices for time spent on emails or calls. We also have a Priority Support option.

Many of our clients also use a tech support company like NerdPress or iMark Interactive. If that’s you, continue to reach out to them for your regular tech issues; they’ll escalate any theme-related issues to us.

One more thing: when it comes to major WordPress releases you might consider reaching out to us for a white glove theme update. Since the introduction of the Gutenberg block editor, WordPress changes can be rather dramatic as new features and functionality are added. In those cases it makes sense to have your theme creator address breaking changes to the theme itself. With our white glove service, we’ll copy your site to staging, run the updates, and correct any breaking changes to the theme.

With CultivateWP Standard Support, we’ll perform the work hourly (typically just a few hours) and will only invoice you for time spent performing actual work. With CultivateWP Priority Support, you get white glove updates for all major WP releases at no additional cost.

What makes you different from other theme builders?

Every designer & developer serving the high-traffic, ad-supported blogging space should deliver beautiful, fast, accessible, mobile-first WordPress themes using the block editor. Those are the table stakes!

What makes us different is our technology implementation.

First, our designers and developers work hand-in-hand through a fully tokenized design system. We use shared JSON code in both design and development that matches 1:1 with the new WordPress theme.json configuration file. Unlike a simple UI kit, every element and component in our design system has a corresponding code snippet. Our designers understand how development works because they use the exact same tools and functionality as our developers! That means they create speed-optimized designs that help our developers build themes that pass Core Web Vitals with flying colors.

Second, our Cultivate Category Pages feature is the gold standard when it comes to adding curated content to WordPress categories. Some other theme builders have pieced together similar functionality but they’re rarely coded well. Our Cultivate Category Page implementation does it the up-to-date WordPress way, meaning you won’t have duplicate content that disrupts SEO, and you won’t have to use out-of-date technology like widgets.

Third, and most importantly, we fully utilize the block editor. That means the back end editor matches the front end—line for line, image for image, font for font—so what you see truly is what you get. That also means we bring the block editor to just about every manageable part of your site. With a CultivateWP theme you’ll not only edit your posts and pages with the block editor, you’ll also manage your home page, Cultivate Category pages, sidebars, after-post comments area, above-footer area, and even more.

We’re able to do all of this because we do things the WordPress way. No tricks, hacks, or shortcuts.

Where can I see examples of your past work?

We’ve launched hundreds of WordPress websites. You can see some of our favorites showcased in our portfolio.

Contact Us